The dataset consisted of KPI customer experience and channel performance reports, clients' verbatim, and Personas. To create an emotional connection with users and engage them to explore the data report, I decided to dig into the qualitative data and use the clients' verbatim to complement the rest of the information.
The developed strategy plays with nostalgia and tangible elements. The semestral report will be introduced to the executives by sending them "letters" from clients. The letters will contain an introductory verbatim from a real client linked to a persona and an overview of the data visualisation. The personalised experience of receiving an envelope from a client intends to give a human approach to the KPI data. The link between the tangible object with the actual report in PowerBi is through the use of a QR code directly linked to the online visualisation.